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🔍 Why is SEO so important when relaunching a website?
The success of a website relaunch depends largely on the right SEO strategy.
A poor SEO website relaunch-optimization can lead to ranking losses, while targeted SEO optimization of the website improves visibility in the search engines.
But what mistakes should be avoided and how can you ensure that your website continues to perform well after the relaunch?
⚠️ The most common SEO relaunch mistakes and how to avoid them
A relaunch carries some risks for search engine rankings, but with the right approach, most SEO relaunch mistakes can be easily avoided.
Here are some of the most common stumbling blocks and how you can avoid them:
Missing redirects
If URLs are changed during a relaunch without setting up redirects, the website will lose its previous rankings.
It is therefore important to set 301 redirects to direct search engines and visitors to the new pages.
Neglect of internal linking
A well thought-out internal linking structure is crucial for SEO performance.
This is often neglected during a relaunch, which means that important pages are no longer found and the SEO strategy suffers.
Meta data not updated
A common mistake is not updating the meta data after a relaunch.
These should always match the new structure of the page and include keywords such as SEO website relaunch and SEO optimization website to increase relevance for search engines.
🚀 How do you optimize your website SEO during the relaunch?
In order to avoid mistakes, you should SEO website relaunch some important steps.
These include optimizing loading times, ensuring mobile-friendliness and checking search engine indexing after the relaunch.
These measures help to stabilize and even improve the ranking of your website.
Signs of a website relaunch
….
- Your site no longer works technically.
- The design is no longer up to date.
- The loading times are too long and you lose SEO rankings.
A relaunch offers you the chance to take your website to a new level and stand out from the competition.
Conclusion - Website relaunch as an opportunity
A website relaunch is the perfect opportunity to improve your site from the ground up and offer your users a modern, user-friendly experience.
Don’t miss the moment when your website urgently needs a relaunch to stay competitive.
In-depth analysis
We scrutinize your existing website down to the last detail and uncover any weak points that could slow down your success.
Targeted planning
Together, we develop a customized relaunch strategy that is precisely tailored to your goals and the needs of your customers.
Close cooperation
Your input is important to us - we work hand in hand with you to ensure that every decision reflects your vision.
Perfect implementation
We continuously optimize down to the last detail so that your website not only shines, but also functions smoothly and delivers better results.
Why a professional
website relaunch makes all the difference!
First impressions count
94% of impressions are based on design. Outdated websites immediately lose potential customers.
Credibility through design
75% of users rate credibility according to web design. A modern appearance creates trust and success.
User experience decides
88% of users do not return after a bad experience. Without a user-friendly website, you will lose customers.
Technical infrastructure
42% of websites worldwide use WordPress. We offer a WordPress base with a professional plugin setup.
GDPR
Compliant
92% of website owners worry about their data. We ensure that your website is GDPR-compliant.
There are many reasons why you should choose us as your website relaunch agency:
Over 10 years of experience
With more than a decade of experience in relaunching websites, we know exactly how to optimize your site to achieve the best results.
Customized solutions that fit
Our relaunch strategies are not off-the-shelf - we develop customized concepts that are precisely tailored to your needs and goals.
Personal advice at eye level
We focus on personal exchange. We listen, understand your vision and turn it into a successful web project.
Efficient workflows that save time
Our optimized processes save you valuable time and ensure that your relaunch is implemented smoothly and quickly.
State-of-the-art technology and design
We integrate state-of-the-art designs and technologies to ensure that your relaunch remains on trend and inspires your users in the long term.
Long-term optimizations
After the go-live, we continuously optimize your website so that it remains successful in the long term and adapts to market requirements.